The SO CAN I campaign empowers children by fostering motivation, self-belief, and resilience to tackle critical learning barriers. By nurturing curiosity, building confidence, and providing support from caregivers and educators, the campaign helps children develop a growth mindset and the skills to embrace challenges and thrive.
Motivation is driven by both intrinsic factors, like a love for learning, and extrinsic influences, such as encouragement from supportive adults. Research shows that students with strong motivation and self-belief perform up to 20% better academically, while activities like sports enhance social skills and self-esteem.
Through a combination of intrinsic motivators and external support, the SO CAN I campaign creates an environment where children are eager to explore, grow, and take ownership of their learning. By building confidence and resilience, the campaign helps children approach life with self-assurance and develop the foundation for lifelong success.